Concepts in Decision Science
The Concepts in Decision Science series is focused on education, recognizing the need to understand principles and concepts from a wide range of disciplines relevant to decision science. Goals of this series include helping attendees build common language, share principles and and frameworks, and explore evaluation methods.
Foundational Concepts in How People Decide
Different Schools, Same Goal: Disciplines Underlying Decision Science
An Introduction to Choice Architecture
Emotional Valence and Decision Making
The Good, The Bad, and The Ugly of Financial Incentives
Financial versus Non-Financial Motivations
Frameworks and Theories
Frameworks: The Fogg Model
Theories: Dual Process Theories
Frameworks: The Elephant and the Rider
Heuristics and Biases
Optimism Bias
Planning Fallacy
Framing Effects
Endowment Effect
Intervening on Choices
Intervention Architecture: An Introduction
A Primer on Behavioral Economics Nudges
Prominent Nudges
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Social Comparisons
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Active Choice
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Default Options
How to Nudge, Not Noodge
Interventions in the Context of Organizational Structure
Other Topics
Customer Journey Mapping
Goal Pursuit
Self-Regulation
Evaluation Methods
Difference-in-differences
Regression discontinuity
Instrumental variables
Marketing science & methods
Discrete choice experiments